A lead generation website is one that inspires a visitor to make an inquiry or opt in to get further information about goods and services.
If you do not have an opt-in box on your website for purposes of lead generation, you need to have one and you also need a trustworthy system that runs your email programme.
Autoresponders for Lead Generation Websites
There are a number of really good companies capable of handling your emails, the general public utilize an AWeber or MailChimp and these programs are especially designed to send out prewritten emails as quickly as somebody signs up on your website and thereafter. It is standard nowadays to need a double opt-in process which helps to shield you and your prospects, and keeps you in compliance with the Can-Spam laws. Requiring prospects to confirm their requests this way can sadly reduce the number of leads you get.
You may also need to write your emails to provide quality content – not only a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing less than a pretentious sales message every other day?
Planning your opt-in box is also vital , with both of the above programs you can include fields to capture important information. Most people don’t like divulging too much at first, and usually it’s an idea to get the subscribers’ first and last names and their email addresses and you could add a field for any other information that your business needs. You may have a drop-down box that lists all the products you offer on your site, and by employing that you’ll find out which precise product the customer has an interest in. You may also have the capability of building lists so that you can send out targeted e-mails regarding a particular subjects for instance, if you have 3 products on your site you can build three particular targeted lists.
When you set up autoresponders or any type of email campaign, it’s important that your e-mails are checked and checked again.
Many people are not impressed by typos, and rather more will not read an email that may be a mile long.
Make your emails accurate and to the point, and drafted in short paragraphs, in simply digestible lumps.
It will not take long for you to build a respectable list at which point you can send out a once per month newsletter through your autoresponder system letting customers know about the newest stories in the biz or about new services that you’re offering.
Always address your customer by his or her first name, many make the mistake of not filling in that field and consequently customers are addressed as “dear subscriber” which is not awfully personal – you should always compose an email as if you are writing to a friend and never use direct commands like “buy this” or “you must get this”.
The most highly efficient way to get a sale is to help someone with their issues by giving them useful info, and offering something free like an electronic book is always welcomed.
Everything that you send to your subscriber should have value and be applicable. If all of a sudden your unsubscribe list goes off the charts then that is fair caution that you’ve done something wrong, though you’ll always have a particular number of unsubscribers.
So understand that your autoresponder and the e-mails you send out are at the very heart of your lead generation website.
You would not have a lead generation website without it. So spend some time tweaking and refining this aspect of your system.
Don’t just toss away a bunch of email pitches. Relate. Build a relationship. Ask for feedback and participation.
The beauty of an effective autoresponder system is that it never sleeps!
I know of a complete system with an autoresponder that requires a one time fee of $7 only…
See if this is for you – Lead Lightning.
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